Why anyone in the world would want their product or service assocated with Kevin Federline is beyond me. Nationwide Insurance is using Kevin Federline in a superbowl commercial where they depict him as a fast food worker daydreaming about becoming a rapper.

A rep for the National Restaurant Association has this to say:

A sudden change in Federline's career could have been depicted with him holding an unemployment benefit check," she says. "It shouldn't be necessary for a company to disrespect others to get its point across. ...It's a negative, unfair and inaccurate reflection. - Source

Don't these ad execs know having Kevin Federline working as a fry cook is about as believable as having a monkey cure cancer. Either way you've got someone jumping on your counters and throwing poo.

A clip of K-Fed rapping for the commercial is below, because I'm sure anyone with an IQ over 35 would demand proof that this could actually be for real.